Senior Director, Product Content Operations

Responsibilities

Own the operational system for product content

• Define and lead the operational strategy for how product content is sourced, processed, validated, and delivered into onX products.
• Establish scalable workflows, governance models, prioritization frameworks, and operational frameworks that support content quality, reliability, and speed to product.

Build and lead the content operations organization

• Lead and develop a team responsible for content operations and business processes, including content analysts, curation specialists, and quality reviewers.
• Build organizational structure, capabilities, and operating rhythms that support scale and operational excellence.

Design scalable content platforms and processes

• Partner with Engineering and Data Engineering to design and evolve systems for content ingestion, processing, transformation, and delivery.
• Ensure that content workflows integrate cleanly with product development and release cycles.

Drive operational rigor and quality

• Define content quality standards, validation processes, and governance models that maintain trust in onX data.
• Implement monitoring, reporting, and feedback loops to ensure content readiness and product reliability.

Scale content operations through automation and AI

• Identify opportunities to automate manual workflows across ingestion, tagging, validation, and review.
• Understand leveraging AI and machine learning tools to improve efficiency, data quality, and operational scalability.

Enable new product experiences through content

• Collaborate with Product and Engineering leaders to translate emerging content opportunities into scalable operational systems.
• Ensure the content ecosystem supports evolving product capabilities and new customer experiences.

Evolve the company’s proprietary data programs

• Oversee programs that contribute to onX’s proprietary content advantage, including partnerships, datasets, and emerging content sources.
• Explore opportunities to incorporate community or user-generated data into the content ecosystem in a structured and scalable way.

Measure and continuously improve the system

• Define and track operational metrics related to content throughput, quality, coverage, and reliability.
• Use data and user insights to continuously refine content workflows and operational performance.

Requirements

• 12+ years of operations leadership experience, including 4+ years driving content operations, data operations, and process management, and 5+ years leading and managing teams within scaling technology organizations.
• Experience working with data-intensive products.
• Demonstrated success in implementing BPM frameworks and continuous improvement methodologies.
• Experience with workflow management systems, content curation and review platforms, data QA tools, and automation and AI solutions.
• A strong curiosity for exploring new technologies, including AI.

Nice-to-Haves

• Master's degree or equivalent experience.
• Familiarity with geospatial principles and spatial databases.
• Experience with multi-platform content delivery (web, mobile, app).
• Experience within the outdoors or location-based services industry.
• Familiarity with AI/ML tools for content tagging, validation, or automation.
• Experience managing user-generated content or community-driven datasets.