VP, Healthcare GTM

Responsibilities

• Define and execute the strategy to integrate WHOOP into healthcare markets, including health plans, self-insured employers, and benefits consultants
• Build and scale partnerships with commercial payers, Medicare Advantage, provider-sponsored plans, and innovative health systems
• Develop opportunities that support virtual first care providers and health systems that align care delivery and outcomes-based models
• Partner closely with Healthcare Product leadership to inform and evolve WHOOP healthcare offerings based on payer, employer, and provider needs
• Structure, negotiate, and operationalize enterprise models including reimbursement pathways, pilot programs, value-based arrangements, and data integrations
• Develop and communicate evidence-based value propositions demonstrating impact on outcomes, engagement, and cost reduction

Qualifications

• 12+ years of experience in payer strategy, employer health benefits, digital health partnerships, or healthcare innovation
• Direct sales experience within the healthcare space
• Deep understanding of payer economics, reimbursement models, risk structures, and value-based care
• Proven track record of building and scaling opportunities with health plans, employers, benefits consultants and/or health systems
• Experience integrating digital health solutions into benefits design, care delivery workflows, or population health programs
• Demonstrated ability to negotiate complex, multi-stakeholder agreements and drive measurable business outcomes
• Strong strategic thinking with the ability to anticipate healthcare market trends and translate them into partnership opportunities
• Exceptional executive presence and relationship-building skills across payer, provider, and employer audiences
• Analytical mindset with experience building business cases and leveraging data to inform decisions
• Willingness to travel significantly as needed for the role