Marketing Analytics Lead

Responsibilities

• Define KPIs for campaigns and marketing programs
• Develop clear measurement frameworks and implement full-funnel measurement and attribution tools to inform marketing investment
• Provide data and insights to assess performance and drive planning
• Design experiments to measure marketing campaign impact
• Analyze large data sets, design and perform statistical analysis
• Explore marketing or behavioral data to identify trends and key insights that uncover new growth opportunities or areas for efficiency improvements
• Develop dashboards, reports and other ways of enabling the team to answer data questions in a self-serve way
• Lead/participate in cross-functional collaboration with other analytics and marketing teams

Requirements

• 7+ years experience in a quantitative role navigating a highly ambiguous environment
• Experience designing experiments with clear insights utilizing SQL and Python
• Experience working with marketing org designing tests (e.g. matched market, holdout/exposed) for campaigns
• Experience defining goals for campaigns and marketing programs
• Experience building measurement plans and capability
• Familiar with data sources such as media measurement, web analytics, social listening, and brand lift studies
• Excellent communication skills with demonstrated ability to communicate with marketing and executives

Nice-to-Haves

• Demonstrated prior experience in NLP, large language models or generative AI