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OpenAIOpenAISan Francisco, CA

Market Research Lead

Leads quantitative and qualitative market research that informs marketing strategy, brand development, product positioning, and business decisions. The role requires 12+ years of mixed-method research and data analysis experience, with expertise in translating complex findings into actionable recommendations for executives and stakeholders.

270k – 300k/yr
Hybrid12+ YOEData Analytics

About the role

Responsibilities

  • Partner strategically with Brand, Product Marketing, Creative, Product, and other teams.
  • Design, execute, and deliver high-impact quantitative and qualitative research.
  • Address business challenges related to audience growth, brand evolution, international expansion, product positioning, and customer experience.
  • Translate business questions into actionable research plans.
  • Turn data into clear, compelling narratives.

Requirements

  • 12+ years of experience in data analysis and mixed-method user or market research.
  • Ability to independently execute full-cycle research, from study design through analysis and reporting.
  • Extensive quantitative and qualitative research experience, including survey and discussion-guide development and data analysis such as weighting, data cleaning, and regression.
  • Experience managing agencies and vendors.
  • Experience using data from multiple sources to influence executives and stakeholders.
  • Experience with product or go-to-market strategy research, positioning, messaging development, brand research, campaign development, and tracking.
  • Proficiency with analytics and survey programming tools.
  • Experience conducting global research studies.
  • Experience in social listening, creator marketing, and partnership measurement.

Skills

Market Researchquantitative researchqualitative researchData Analysissurvey designregression analysisdata cleaninganalytics toolssurvey programmingsocial listeningcreator marketingbrand researchproduct positioningGo-to-Market StrategyVendor Management

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