Principal Designer, TIDAL

Responsibilities

• Define and drive long-term product vision and design strategy across TIDAL's key product areas
• Lead the most complex, ambiguous design initiatives end-to-end—from early exploration through shipped experiences
• Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy
• Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale
• Pioneer AI-driven design approaches that expand team capabilities and accelerate velocity
• Mentor designers through feedback, critique, and knowledge sharing
• Identify new opportunities for the business and act on them

Requirements

• 8+ years of Product Design experience with a portfolio demonstrating high craft and systems thinking
• Graphic design skills for building and extending brand across 360 activations, social, and product cohesion
• Experience developing long-term product vision that informs roadmaps across a brand or multiple products
• Experience shipping impactful, strategic work autonomously—from multi-year visions to iterative releases
• Expertise defining design systems and standards that promote cohesive experiences at scale
• Influence and partnership skills as a trusted peer to leadership
• Fluency with AI and new technologies—pioneering new approaches and identifying where AI unlocks creative or business potential
• Passion for music, artists, and the creative economy
• Comfort operating on a small, fast-moving team where you wear many hats