Staff Marketing Analyst

What You'll Do

• Serve as the Staff Marketing Analytics Partner for Marketing/Growth, also supporting Sales and Customer Success, driving company-wide visibility across acquisition, revenue, and retention.
• Own marketing attribution end-to-end: design, build, and own the UTM tracking infrastructure, instrument and validate UTMs across the full path (ad platform → session → signup → warehouse), diagnose discrepancies and build trustworthy channel/campaign attribution that's easy to extend as marketing launches new channels.
• Analyze full touchpoint distributions across the customer journey: quantify how touchpoints are spread and weighted, and determine how credit is assigned to each marketing channel (first-touch, last-touch, and multi-touch models) to show which channels truly drive conversions and where marketing should invest.
• Measure campaign performance from behavioral events (e.g., Amplitude conversions) and reconcile against Google Ads / Meta Ads platform numbers.
• Build and maintain executive-ready reporting that reconciles to company OKRs by acquisition channels.
• Define and standardize funnel metrics across acquisition → activation → conversion → retention, quantifying drop-offs and levers by segment and channel.
• Connect marketing spend and effort to outcomes using unit economics (LTV/CAC, payback, ROI) and communicate implications simply to executives.
• Design and evaluate experiments (A/B, plus holdouts/diff-in-diff when traffic is limited), maintain an experiment record with forecasted lift against OKRs, and partner with Product and Data to improve event taxonomy and tracking plans.
• Translate business questions into analytical frameworks and clear, actionable recommendations, actively driving the Marketing/Growth team forward through data and insights.

Skills You Bring

• 6+ years in marketing/growth analytics, also supporting Sales or Customer Success, with cross-functional influence.
• Expert SQL on BigQuery; reverse-ETL a strong plus; Hubspot campaign set up is a plus.
• Hands-on with paid-channel data (Google Ads, Meta/Facebook Ads), including UTM taxonomy design, campaign structure, and ad-platform reporting, and ingesting it into a warehouse (e.g., Fivetran/Stitch).
• Strong on funnel metrics, cohort analysis, segmentation, and A/B testing (including email).
• Experience with entity resolution / identity stitching, defining attribution windows, and building multi-touch / touchpoint credit and UTM/campaign attribution models.
• Working knowledge of CRM/marketing data models such as HubSpot, GA4, attribution platforms, and their limitations.
• Ability to translate business questions into analytical frameworks and clear, actionable recommendations.

Qualities You Practice

• Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes.
• Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency.
• Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better.
• Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next.
• Experiment and learn fast. Try things. Learn from what doesn't work. Keep it simple.
• Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together.
• AI is a core skill. Use AI tools to move faster and think sharper.

Compensation and Benefits

• Compensation: $195k - $220k base.
• Equity: Share in what you help build.
• Health coverage from day one: Medical, dental, and vision. HSA/FSA options. Headspace Care+, gym discounts, and more.
• Life and disability coverage, plus a SIMPLE IRA with company match.
• Flexible vacation. 11 holidays a year, plus 3 recharge days.
• Reimbursed weekly team lunches, game nights, and events.
• Business expense allowance and internet reimbursement.
• Parental leave and fertility benefits.
• Legal benefits and tax support.
• Seattle HQ perk: Company-sponsored Orca card.
• High impact, lean team.