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WHOOPWHOOPBoston, MA

Specialist, Social Media Strategy

Develops and executes organic social media strategies across key platforms like Instagram and TikTok, owns content workstreams, analyzes performance, and collaborates cross-functionally. Requires 2-4 years social media experience and platform expertise.

Salary not listed
On-site2+ YOEContent Marketing

About the role

Responsibilities

Content Strategy and Execution:

  • Contribute to organic social strategy across priority and supporting social platforms.
  • Own assigned content workstreams, helping bring campaigns, evergreen programming, and scalable content franchises to life.
  • Translate brand priorities and audience insights into actionable content plans and briefs.

Creative Briefing & Development:

  • Develop creative briefs for both evergreen and campaign content that help accomplish team, campaign, and company goals.
  • Contribute to brainstorms and campaign kickoffs with fresh, platform-native ideas.
  • Help build and document repeatable content formats for WHOOP-owned channels.

Performance & Insights:

  • Track and analyze evergreen and campaign content performance using analytics tools.
  • Extract actionable insights and apply learnings to future content.
  • Contribute to monthly reporting and strategic recommendations.

Trend & Cultural Intelligence:

  • Stay on top of social, performance, health, and wellness trends to surface timely, on-brand opportunities.
  • Share emerging platform updates, content formats, and storytelling opportunities with the team.

Cross-Functional Collaboration:

  • Partner with Creative, Partnerships, Community, Sports & Talent, Product Marketing, Performance Science, Wholesale, and Accessories & Apparel teams to ensure social programming supports broader marketing goals.

Qualifications

  • 2 to 4 years of experience in social media at a brand or agency.
  • Deep understanding of platforms, especially Instagram, TikTok, YouTube, LinkedIn, and X, and their best practices.
  • Ability to manage multiple projects in a fast-paced environment.
  • Experience with Sprinklr (or a similar tool).
  • Strong storytelling instincts and ability to adapt brand voice by platform.
  • Excellent communication and presentation skills.
  • Collaborative spirit.
  • Passion for performance, wellness, and innovation.
  • Bachelor’s degree or equivalent experience.
  • Experience with creative tools (Adobe Creative Suite, CapCut, etc.) a plus.

Skills

InstagramTikTokYoutubeLinkedInXSprinklrAdobe Creative SuiteCapcut
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