Responsibilities
Content Strategy and Execution:
- Contribute to organic social strategy across priority and supporting social platforms.
- Own assigned content workstreams, helping bring campaigns, evergreen programming, and scalable content franchises to life.
- Translate brand priorities and audience insights into actionable content plans and briefs.
Creative Briefing & Development:
- Develop creative briefs for both evergreen and campaign content that help accomplish team, campaign, and company goals.
- Contribute to brainstorms and campaign kickoffs with fresh, platform-native ideas.
- Help build and document repeatable content formats for WHOOP-owned channels.
Performance & Insights:
- Track and analyze evergreen and campaign content performance using analytics tools.
- Extract actionable insights and apply learnings to future content.
- Contribute to monthly reporting and strategic recommendations.
Trend & Cultural Intelligence:
- Stay on top of social, performance, health, and wellness trends to surface timely, on-brand opportunities.
- Share emerging platform updates, content formats, and storytelling opportunities with the team.
Cross-Functional Collaboration:
- Partner with Creative, Partnerships, Community, Sports & Talent, Product Marketing, Performance Science, Wholesale, and Accessories & Apparel teams to ensure social programming supports broader marketing goals.
Qualifications
- 2 to 4 years of experience in social media at a brand or agency.
- Deep understanding of platforms, especially Instagram, TikTok, YouTube, LinkedIn, and X, and their best practices.
- Ability to manage multiple projects in a fast-paced environment.
- Experience with Sprinklr (or a similar tool).
- Strong storytelling instincts and ability to adapt brand voice by platform.
- Excellent communication and presentation skills.
- Collaborative spirit.
- Passion for performance, wellness, and innovation.
- Bachelor’s degree or equivalent experience.
- Experience with creative tools (Adobe Creative Suite, CapCut, etc.) a plus.