Owns and scales paid acquisition across Meta, Google, TikTok, and other channels with $100M+ annual ad spend. Drives experimentation, optimization, and cross-team collaboration to improve CAC, LTV, and revenue growth. Requires 3+ years experience managing large budgets in high-growth environments.
Salary not listed
On-site3+ YOEPerformance Marketing
About the role
What You'll Do
Help with performance marketing across paid channels, managing a minimum of $100M+ in annual ad spend with clear accountability for CAC, LTV, payback period, and revenue growth
Scale and optimize campaigns across platforms including Meta, Google, TikTok, Reddit, YouTube, affiliates, and emerging channels, with a strong bias toward testing, iteration, and capital-efficient growth
Partner closely with creative, brand, product, and analytics teams to drive creative strategy and feedback loops, turning performance insights into stronger ad concepts, messaging, hooks, landing pages, and conversion paths
Build a rigorous experimentation engine across audiences, bidding, offer strategy, funnel structure, creative formats, and attribution, using data to identify where incremental spend can drive outsized returns
Develop and maintain a best-in-class performance reporting system, including forecasting, budget allocation, channel mix modeling, and incrementally thinking, so leadership can make fast, informed growth decisions
What We're Looking For
3+ years of experience in performance marketing, paid acquisition, or growth marketing, preferably in a consumer tech, fintech, or high-growth startup environment
Proven experience managing large-scale paid media budgets ($50M–$100M+ preferred)
Deep expertise across major paid acquisition platforms including Meta, TikTok, Snapchat, Reddit, Google, and YouTube
Strong analytical mindset with experience in attribution, incrementally testing, and performance modeling
Track record of scaling growth while maintaining or improving efficiency metrics such as CAC, LTV, and payback period
Experience working cross-functionally with creative, product, and data teams
Comfortable operating in a fast-paced, high-growth environment
Nice-to-Haves
Cross-environment buying experience (web + mobile app)
Experience in trading, fintech, or financial products
Familiarity with advanced attribution models and incrementally testing frameworks
Strong intuition for creative strategy and direct response marketing
Benefits
Competitive salary & equity
Unlimited PTO
Full Health, Vision, & Dental coverage
401k match
Hardware setup — new MacBook Pro, big display, & accessories
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