Performance Marketing Manager

What You’ll Do:

• Own end-to-end campaign strategy, execution, and optimization across Google Ads (Search, Shopping, PMax), Meta, TikTok, Snapchat, Pinterest, and Reddit
• Manage and allocate a multi-million dollar paid media budget with a clear focus on CAC, ROAS, LTV, and blended payback periods
• Build and maintain a structured creative testing framework - briefing UGC, static, and video assets with hypotheses-driven A/B tests
• Develop channel-level reporting dashboards and surface performance insights to leadership
• Partner with the data team to build attribution models, audience segmentation, and incrementality testing frameworks
• Lead audience strategy including lookalikes, retargeting, exclusions, and first-party data activation (CRM, pixel, CAPI)
• Identify emerging platforms, placements, and formats - run pilots with clear success criteria before scaling
• Collaborate with creative, product, and lifecycle teams to align messaging with full-funnel campaigns

What We’re Looking For:

• 5+ years of hands-on paid media experience, with at least 2 years managing a 7-figure monthly budget.
• Proven track record of scaling DTC, SaaS, or consumer brands with measurable CAC and ROAS improvements
• Deep expertise in Google Ads (Search, PMax, Shopping) and Meta Ads Manager - platform certifications a plus
• Hands-on experience running TikTok, Snapchat, Pinterest, and Reddit campaigns at scale.
• Strong analytical skills - comfortable in Google Analytics, Looker, or similar BI tools.
• Solid understanding of MMP platforms ( AppsFlyer or similar) and multi-touch attribution
• Comfortable operating independently and managing external agencies or freelancers as needed

Nice to Have

• Experience in performance marketing for health, wellness, or subscription-based products
• Prior experience running paid campaigns in a healthcare or digital health environment — familiarity with HIPAA-conscious ad practices, compliant audience targeting, and healthcare-specific creative restrictions is a strong plus
• Familiarity with affiliate or influencer performance channels alongside paid social
• Knowledge of programmatic media buying (DSPs, SPO concepts)
• Experience using AI-assisted creative tools or ad copy generators in a structured testing workflow

Benefits:

• Medical/Dental/Vision Insurance Company
• Paid Life Insurance
• 401k with Company matching
• 24 days of PTO and 14 paid company holidays
• Generous tech stipend
• Team lunches to facilitate bonding and connection
• Emphasis on Wellness: Group activities, mindfulness exercises, physical exercise
• Frequent office hangouts and meetups outside of work