Product Designer, B2B Growth

Responsibilities

• Design and iterate on key web-driven acquisition flows, funnels, and tools that drive growth, balancing business goals and user needs—owning all aspects of design for your projects from inception through launch
• Create engaging website experiences that resonate with Betterment at Work and Betterment Advisor Solution’s prospective customers
• Make informed, data-backed design decisions by leveraging research, sales data, customer insights, usability principles, and site performance metrics
• Contribute to our design system, ensuring everything we create is accessible, cohesive, and aligned with our brand
• Collaborate closely with product management, engineering, brand designers, content strategists, product design, marketing, and many others, working closely in cross-disciplinary teams across business-to-business and consumer-facing product areas
• Help shape our product direction by identifying new opportunities, proposing A/B tests, and staying current with design, industry, and competitor trends
• Leverage AI tools across your design workflow, using them to sharpen problem framing, accelerate exploration, and prototype ideas faster—bringing judgment to know when and how to apply them effectively, and sharing learnings with the broader team
• Invest in your craft as part of a talented, supportive design team that values open feedback and works toward a unified customer experience across all touchpoints

Requirements

• 3+ years of relevant experience as a product designer (previous titles may have been different)
• Portfolio of extraordinary product design work that demonstrates a strong visual design foundation, positive business impact and experience shipping designs to real people, across web and mobile
• Excellent communication skills, both written and spoken
• Strong collaborative skills with experience working through lots of cross-functional feedback
• Experience working in a data-informed test and learn environment
• Curiosity about and experience with AI tools in your design process, and a desire to help the team develop shared practices as the space evolves
• Ability to identify user needs and pain points through research, usability testing, and data analysis
• Strong organizational skills and ability to prioritize and manage multiple projects with tight timelines
• Strategic thinker with a big-picture view of how design drives product and business goals
• Experience working within established accessible design systems and evolving when appropriate

Compensation and Benefits

• Base salary range for New York City: $121,000 - $143,000 (actual salaries may vary depending on factors including location, experience, and performance)
• Eligible for variable compensation in the form of a company incentive bonus
• Competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave
• Flexible paid time off
• Meaningful opportunity for community building through 7 Employee Resource Groups
• Dedicated professional development opportunities
• Lunch from in-house chef at NYC headquarters