Product Lead, Self Serve

What you’ll do

• Own the self serve business, carrying the revenue North Star for self-serve (ARR) and the full funnel of self serve usage and growth.
• Create and drive the strategy: articulate the right-to-win thesis for self-serve and the portfolio of bets that backs it. Co-develop strategy with leadership and partners, then make clear, ambitious calls on where to invest and what to cut.
• Drive high velocity experimentation: run a high-velocity experimentation engine with many shots on goal, fast reads, and faster learning. Experiments ship every day across pricing and packaging, lifecycle and growth loops, mobile growth, and agent-driven personalization flows.
• Create new business segment: identify opportunities to acquire and grow new segments of the business through self serve motions. Launch experiments to test and validate new 0>1 offerings.
• Ship hands-on: talk to users every week, ship your own experiment PRs, and partner tightly with engineering, design, PMM, and growth marketing to create a continuous cycle of learning and improvements.
• Build the team: start as the primary IC DRI and hire PMs underneath you as the business grows, raising the bar on outcome orientation as you scale.

What you’ll need

• 7+ years in product management, including experiments in a consumer or prosumer self-serve business at meaningful scale. A track record of moving revenue and growth metrics, not just shipping features.
• A GM mindset: think in terms of the business, not just the roadmap. Fluent in the economics of a subscription and consumption model, comfortable owning a P&L-style number, and instinctively tie every bet to a hypothesis about how it moves the business.
• Deep growth and monetization craft: hands-on experience with pricing/packaging, conversion and retention optimization, lifecycle marketing, and high-velocity A/B experimentation.
• Strong product taste and customer obsession: must earn the trust of a discerning, taste-driven user base. Experience with creative, design, or content-creation tools is a plus.
• Comfort with rapid pace and high accountability culture: move very fast, make decisions with incomplete information, and instinctively gravitate towards shipping experiments today.
• Excellent written and verbal communication: make a sharp, written argument and tell a compelling launch story. Confidently assess the state of the business, call out challenges and articulate plans to solve them.