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DuolingoDuolingoSeattle, WA

Ad Sales Lead

Leads Duolingo’s West Coast advertising sales region, owning revenue strategy, major brand and agency relationships, complex deal execution, and team development. The role requires 8+ years of digital ad sales experience, strong ad-tech and mobile ecosystem knowledge, and established senior-level commercial relationships.

140k – 210k/yr
On-site8+ YOEAccount Executive

About the role

Responsibilities

  • Own West Coast revenue targets and forecasting; build a healthy, predictable pipeline across named accounts and agency groups, and deliver against quarterly goals.
  • Develop and execute the regional go-to-market strategy, including territory design, vertical focus, pricing and packaging inputs, and coverage plans as the business scales.
  • Hire, coach, and lead a small team of sellers over time; establish operating rhythms, deal reviews, and CRM hygiene standards that improve forecast accuracy and execution.
  • Build and deepen senior relationships at brands and agencies; open new logos and expand strategic accounts with commercial narratives that connect Duolingo’s strengths to client objectives.
  • Lead complex deals end-to-end, from prospecting and positioning through negotiation, close, renewal, and expansion, partnering with Account Management and Ad Operations.
  • Share market feedback with sales and product leadership to inform pricing, packaging, measurement, and ad experiences while protecting the learner experience.
  • Build repeatable sales motions, outreach cadences, and team practices that scale from 0→1 and 1→N.

Requirements

  • 8+ years of direct digital ad sales experience with a consistent track record of hunting, closing, and renewing in premium mobile or consumer app environments.
  • Experience selling video and native/custom formats and structuring innovative agreements with top-tier advertisers and agencies.
  • Ability to engage senior decision-makers while building collateral, troubleshooting issues, and personally driving revenue.
  • Strong understanding of ad tech and mobile app ecosystems, with the ability to use data to assess performance and inform pricing and packaging.
  • Excellent communication and presentation skills, with comfort operating in ambiguity at high velocity.

Nice-to-haves

  • Established relationships with West Coast brand and agency decision-makers.
  • Experience introducing or scaling a new ads product from 0→1 within a publisher or platform environment.
  • Experience shaping regional go-to-market strategy, sales processes, or coverage models beyond an individual book of business.
  • Familiarity partnering with Account Management and Ad Operations on native/custom programs and live-campaign storytelling to drive renewals.
  • Vertical expertise in entertainment, gaming, streaming, or technology.

Compensation and benefits

  • Base salary range: $140,000–$210,000 USD.
  • Base salary is supplemented by equity compensation.
  • Benefits support employees’ holistic well-being.

Skills

digital advertisingad techmobile applicationsvideo advertisingnative advertisingSales StrategyGo-to-Market StrategyPricing StrategySales ForecastingPipeline ManagementCRMAccount Managementad operationsData AnalysisNegotiation

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