Senior Director, Growth Marketing

What You'll Do

• Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
• Lead, coach, and develop a high-performing team
• Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
• Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
• Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
• Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
• Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
• Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog.

Who You Are

• Widely recognized as a thought leader in modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery
• 10+ years of SEO/Growth Marketing leadership experience in a B2B or high-growth tech environment
• Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
• Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
• Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
• Strong understanding and perspective of how traditional search is evolving
• Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred