Responsibilities
- Own Signals Partners & Ecosystem: Manage partnership program for signal partners (including CDPs, tag managers, and related tools) and serve as voice of the ecosystem to internal stakeholders.
- Build and Maintain Deep Partner Relationships: Build and maintain essential executive, partnerships, product and marketing relationships; serve as the primary relationship owner for commercial and strategic discussions related to signal quality.
- Drive Signal Quality & Performance: Increase activation of high-quality conversion signals through partner integrations; improve match quality scores, signal coverage, and time-to-high-quality-signal across partner implementations.
- Operationalize Signals GTM: Build repeatable go-to-market motions with signal partners – enablement, incentives, co-marketing, beta programs, and activation playbooks – that scale advertiser adoption and performance gains.
- Influence Integration & Product Roadmap: Partner with Product, Engineering, and Partner Engineering to improve Pixel/CAPI and related APIs, setup flows, defaults, documentation, and validation surfaces informed by partner and advertiser feedback.
- Set Partner Incentives Around Signal Quality: Use certifications, partner tiering, co-marketing, lead routing, QBR visibility, and support prioritization to make signal quality and integration completeness matter to partners.
- Represent the Signals Partner Voice: Manage partner escalations, ensure privacy and compliance alignment, and surface ecosystem insights to inform Reddit’s broader signal and measurement strategy.
Qualifications
- 10+ years in partnerships, partner management, platform ecosystems, or related roles in ad tech, martech, e-commerce, or measurement.
- Experience working with signal- or data-related partners such as CDPs, tag managers, merchant platforms, or performance marketing tools.
- Strong understanding of conversion signal workflows (for example Pixel/CAPI, server-to-server integrations, match quality, identity and deduplication, and event quality).
- Proven ability to drive revenue, performance, or product adoption through partner integrations and co-owned roadmaps.
- Cross-functional execution experience across Product, Engineering, Sales, and Analytics/Marketing Science.
- Structured, metrics-driven operator with strong stakeholder management and the ability to communicate clearly with technical and non-technical audiences.
- Excellent written and verbal communication skills, including the ability to synthesize complex partner and technical detail into clear narratives for executives and external partners.
Bonus Qualifications
- Experience building or scaling partner programs focused on signal quality, measurement, or lower-funnel performance.
- Familiarity with partner incentive design (for example certifications, tiers, co-marketing, lead programs).
- Experience working with large platforms and broader signal/measurement tooling ecosystems.
- Understanding of lower-funnel performance advertising and how signal quality impacts CPA, ROAS, and optimization outcomes.
- Experience with audits or diagnostics of partner integrations (for example setup UX, documentation, defaults, and validation flows).
Benefits
- Comprehensive Health Benefits
- 401k Matching
- Workspace benefits for your home office
- Personal & Professional development funds
- Family Planning Support
- Flexible Vacation (please use them!) & Reddit Global Days Off
- 4+ months paid Parental Leave
- Paid Volunteer time off
Pay Transparency: The base salary range for this position is $189000–$264600 USD. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission.
RedditNew York, NY
