Run reactive stunt and guerrilla marketing for a sports app by spotting cultural moments, rapidly building and executing shareable stunts, distributing content to key meme and distro accounts, and tracking performance. Requires deep, authentic internet and social media fluency that can't be faked.
Run local market marketing activations for a sports tech company by planning and executing bar takeovers, tailgates, street stunts, landing vendor deals, and representing the brand on-site. Requires scrappy, high-energy problem-solving with 2 weekends/month NFL-season travel.
Own strategy, execution, and optimization of paid social channels (primarily Meta and TikTok) to drive user growth for Underdog's sports betting and fantasy app. Requires 5+ years in UA with deep paid social expertise, analytical skills, and experience partnering with creative and data teams.
Own paid search and programmatic UA strategy for a high-growth sports app, with deep expertise in Google UAC, Apple Search Ads, DSPs, and MMP attribution. Lead testing, partner management, and performance optimization toward LTV and pROAS targets.
Run reactive stunt and guerrilla marketing for a sports app by spotting cultural moments, rapidly building and executing shareable stunts, distributing content to key meme and distro accounts, and tracking performance. Requires deep, authentic internet and social media fluency that can't be faked.
Run local market marketing activations for a sports tech company by planning and executing bar takeovers, tailgates, street stunts, landing vendor deals, and representing the brand on-site. Requires scrappy, high-energy problem-solving with 2 weekends/month NFL-season travel.
Own strategy, execution, and optimization of paid social channels (primarily Meta and TikTok) to drive user growth for Underdog's sports betting and fantasy app. Requires 5+ years in UA with deep paid social expertise, analytical skills, and experience partnering with creative and data teams.
Own paid search and programmatic UA strategy for a high-growth sports app, with deep expertise in Google UAC, Apple Search Ads, DSPs, and MMP attribution. Lead testing, partner management, and performance optimization toward LTV and pROAS targets.