Leads paid acquisition strategy and execution across insurance lead-gen channels like Tivly, Bold Penguin, Google, and Meta. Optimizes campaigns in real-time with GTM data, balances demand with sales capacity, and scales new channels to drive revenue in insurtech startup.
Owns field marketing in select markets, building events, directing local digital ad spend, forging partnerships, and driving brand awareness among small business owners to generate pipeline and revenue.
Leads paid acquisition strategy and execution across insurance lead-gen channels like Tivly, Bold Penguin, Google, and Meta. Optimizes campaigns in real-time with GTM data, balances demand with sales capacity, and scales new channels to drive revenue in insurtech startup.
Owns field marketing in select markets, building events, directing local digital ad spend, forging partnerships, and driving brand awareness among small business owners to generate pipeline and revenue.