Lead B2B marketing strategy and a high-performing team for an ad-tech platform, owning account-based marketing, product marketing, demand generation, content, events, and external brand representation while driving measurable pipeline and revenue outcomes.
Responsible for strategy and execution of lifecycle campaigns across email, push, and in-app messaging for a mobile rewards app to drive retention and engagement.
Lead B2B marketing strategy and a high-performing team for an ad-tech platform, owning account-based marketing, product marketing, demand generation, content, events, and external brand representation while driving measurable pipeline and revenue outcomes.
Responsible for strategy and execution of lifecycle campaigns across email, push, and in-app messaging for a mobile rewards app to drive retention and engagement.