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VP - Strategic Partnerships & Channel Sales

390k – 420kSanta Clara, CABusiness DevelopmentOnsite12+ YOE
Summary

Design, build, and scale Forward Networks' partner ecosystem from scratch, owning MSP, SI, reseller, and technology partnerships to drive revenue. Requires 12+ years in channel/partner sales with 6+ years in leadership and proven experience building channel functions.

About the role

What You'll Do

  • Architect our MSP/Systems Integrator strategy. Develop and execute partnerships with MSPs & Systems Integrators to ensure Forward is the preferred autonomous networking solution to support their customers.
  • Lead our global channel strategy. Ensure that regional resellers and distributors are equipped with the technical and sales resources needed to identify and close "Land & Expand" opportunities.
  • Develop strategic partnerships with key technology companies. Identify and cultivate relationships with complementary technical partners that supports product integrations and drives incremental revenue.
  • Establish C-level relationships across top partners and act as the executive face of Forward within our partner ecosystem.
  • Design & manage our partner program. Build the foundations from scratch — tiering, margins and incentives, deal registration, co-sell motions, enablement, and the tooling needed to run it. Build partnerships where their teams can both sell and deliver our technology.
  • Drive revenue. Partner closely with sales to drive sell-to and sell-through opportunities. Ultimately, own a partner-sourced and partner-influenced pipeline number and the closed revenue that follows.
  • Work cross-functionally. Work with Product, Sales, Operations, Finance & Marketing on various activities including partner-ready packaging, co-marketing and lead-gen, co-selling rules of engagement and partner enablement.

What We're Looking For

  • 12+ years in channel/partner sales, with at least 6+ years in leadership, including hands-on selling, not just program management.
  • Proven experience building the channel & partner function — you've built or substantially scaled a channel & partner function, ideally at a startup or small team where you didn't have existing playbooks or tooling to lean on.
  • Consistent performance against partner goals for revenue, pipeline generation and closed won conversion rates.
  • An existing network of relevant partners and connections in your ecosystem that you can leverage across MSPs, Systems Integrators, Resellers and technology partners.
  • Builder / Architect mentality — You can move seamlessly from strategy to execution, driving real outcomes in the field. You bring the urgency, ownership, and accountability required to transform a partner function into a growth engine.
  • Strong cross-functional collaboration with product, marketing, and direct sales.
  • Excellent communication — credible with both a partner's CEO and their reps in the field.

Nice to Have

  • Experience in Networking or Security tools.
  • Familiarity with PRM and channel tooling (e.g., Crossbeam, PartnerStack, Salesforce PRM).
  • Experience navigating channel conflict in a company running both direct and indirect motions.

Compensation

  • Starting base salary expected between $390,000/yr to $420,000/yr.
  • Compensation may also include bonus and stock.
Skills
Channel SalesPartner Program DevelopmentMSP PartnershipsSystems Integrator PartnershipsReseller ManagementStrategic PartnershipsDeal RegistrationCo-sell MotionsPartner EnablementPipeline Management
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