Startup Content Marketing Lead
266k – 295kSan Francisco, CAContent MarketingHybrid8+ YOE
Summary
Lead startup co-marketing content strategy at OpenAI, building social-first founder series and turning field moments into scalable content franchises that drive measurable GTM impact. Requires 8-10+ years content marketing experience plus meaningful startup background.
About the role
Responsibilities
- Define OpenAI's startup co-marketing content strategy across channels and audience segments
- Build social-first series featuring founders and builders using OpenAI in real workflows
- Partner with field/event teams to capture, package, and publish content from startup programs
- Translate high-performing field moments into snackable content formats and recurring series
- Partner with social, startup GTM, customer marketing, PMM, and comms to align narrative, timing, and distribution
- Build editorial systems and playbooks to scale output without losing quality or technical credibility
- Track performance and business impact, and evolve formats based on data and feedback
Requirements
- 8-10+ years of content marketing experience with clear ownership of strategy and execution
- Meaningful startup experience (in-house at a startup, startup-focused role, or deep founder ecosystem work)
- Built social-first and multi-channel B2B content programs that drove measurable outcomes
- Ability to move fast and deliver high-quality work across ambiguity, tight timelines, and shifting priorities
- Excellent cross-functional partner across social, GTM, field, and startup marketing teams
- Strong editorial judgment and ability to balance storytelling, accuracy, and business goals
- Energized by AI, developers, and startup builders
Skills
Content MarketingSocial Media StrategyB2B ContentCross-functional CollaborationEditorial SystemsPerformance TrackingGTM AlignmentStorytellingStartup EcosystemMulti-channel Campaigns
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