Social Media Manager
Lead social media strategy and execution across multiple brands, driving engagement, conversions, and influencer programs. Requires 5+ years in social media marketing with strong content creation and project management skills.
What You Will Own
- Develop and execute PracticeTek’s social media strategy across multiple brands, platforms, and audiences to drive awareness, engagement, and revenue growth.
- Lead social media and community marketing programs, creating innovative content and campaigns that strengthen brand presence and customer engagement.
- Build and scale a best-in-class influencer and creator marketing program that positions PracticeTek solutions as the preferred choice among leading voices across healthcare specialties.
- Establish scalable systems and processes to identify, recruit, manage, and amplify influencer, creator, and customer-generated content.
- Execute platform-specific content strategies that align messaging, format, voice, and publishing cadence with audience behavior and engagement trends.
- Develop a distinctive and recognizable social brand voice that reflects the innovation, expertise, and leadership of PracticeTek and its portfolio brands.
- Engage directly with customers, prospects, influencers, and industry communities across social channels to foster authentic relationships and strengthen brand affinity.
- Design and launch creative campaigns, contests, community activations, and social-first initiatives that increase engagement, lead generation, and market visibility.
- Partner closely with Product, Marketing, Sales, and other business units, to amplify product launches, company initiatives, and strategic priorities through impactful social storytelling.
- Measure, analyze, and optimize social performance against key business metrics, including engagement, audience growth, MQLs, SQLs, and MRR, while continuously testing new formats, technologies, and AI-powered workflows to improve results.
What You Bring
- Bachelor's degree in an applicable discipline
- 5+ years of experience in social media marketing and content creation
- Effective track record of delivering video content, customer stories, and social proof through social channels
- Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines
- Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers
- Experience with Sprout Social is a plus
- B2B SaaS experience is preferred
- Asana Project Management experience is a plus
Compensation & Benefits
- Comprehensive health, dental, and vision coverage options
- Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
- Flexible paid time off, sick time, and 10 company-paid holidays
- 401(k) plan with company match
- Culture Committee driving initiatives that spark connection, fun, and belonging
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