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Principal Product Manager, Growth

200k – 225kUnited StatesProduct ManagementRemote10+ YOE
Summary

Leads growth product strategy by identifying levers in acquisition, activation, and conversion for a home equity investment platform. Builds self-serve tools, partner channels, and AI-enhanced experiences; requires 10+ years PM experience driving growth in high-trust consumer products.

About the role

What you’ll do

  • Identify and prioritize the key growth levers across acquisition, activation, and conversion, and build the product bets to move them
  • Enhance the end-to-end homeowner acquisition experience, from first touch through qualification
  • Ideate and build self-serve tools and experiences that bring homeowners into the Hometap ecosystem before they're ready to apply
  • Define the product infrastructure for partner and referral channels that extend Hometap's reach beyond direct acquisition

What you’ll bring

  • 10+ years of product management experience, with a track record of shipping product that drives meaningful growth
  • Demonstrated experience driving growth for a high-stakes, trust-sensitive consumer product; financial services, mortgage, or insurance experience is a plus
  • Strong instincts for identifying growth levers – you know how to look at a business, find what's holding it back, and build the product that unlocks the next level
  • Experience building tools, calculators, or self-serve experiences that generate demand, not just capture it
  • Skilled at working cross-functionally with Marketing, Engineering, Design, and others as true partners
  • Genuine excitement about (and experience with) building with AI
  • Comfort balancing strategic ideation with in-the-weeds execution. You're a builder at heart and are energized by the craft of product, happiest when you're close to the work, and can see your decisions ship
  • A bias for action, rigorous experimentation, and continuous learning

Compensation

Salary range: $200,000 - $225,000, depending on experience, skills, location, and other factors. Meaningful equity, generous medical/dental/vision coverage, work-from-home stipend, parental leave, and paid time off.

Skills
AIProduct ManagementGrowth ExperimentationSelf-Serve ToolsPartner ChannelsAcquisition FunnelsConversion OptimizationCross-Functional CollaborationFinancial ServicesCalculators
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