Product Manager, Funnel & Activation

What you'll do

• Own the full funnel from signup through sustained engagement, with a mandate to reimagine it rather than optimize it
• Dramatically improve how users find success with Airtable: deeply understand who they are and what they're trying to do, and design experiences that meet them there
• Lead AI-powered personalization across setup, in-product guidance, and re-engagement
• Build a rigorous experimentation practice and drive fast learning cycles across the team
• Partner with teams across the org to ship cohesive, adaptive experiences

Who you are

• 4-8 years of product management experience, with meaningful time owning activation, onboarding, or retention
• Customer obsessed: you start from what’s hard for our customers. Your solutions connect clearly to real problems you've articulated
• Full-lifecycle thinker: you care about the user across their entire journey, not just the first session. You understand which levers drive sustained engagement vs. trial conversion, and you design for both
• Rigorous about measurement: you define what success looks like, design experiments that give you real signal, and know when A/B testing is the wrong tool
• Ambitious and pragmatic: you can hold a big vision and break it into credible, testable increments. You know what needs to be right from the start and what's good enough to learn from
• Strong communicator: you can align teams across the org around a shared roadmap, and make a compelling case for bold bets

Compensation (San Francisco Bay Area): Base salary $230,000—$260,000 USD plus benefits, restricted stock units, and potential incentive compensation.