Business Analyst II

Responsibilities

• Analyze member communication performance across channels, segments, and lifecycle stages to identify trends and provide actionable insights that inform messaging strategy.
• Collaborate directly with Lifecycle Marketing stakeholders to answer business questions, surface opportunities, and recommend strategies grounded in data.
• Design and analyze experiments (e.g., A/B testing) to evaluate the effectiveness of lifecycle campaigns and inform roadmap decisions around targeting, timing, and content.
• Build and maintain dashboards and reports to track key lifecycle metrics, providing the LCM team with real-time visibility into campaign performance and member behavior.
• Develop and maintain models that connect member communication data with behavioral and engagement metrics, enabling consistent and accurate lifecycle reporting.
• Generate forward-looking recommendations to optimize lifecycle strategy, presenting findings and actionable next steps to LCM leadership and cross-functional partners.

Requirements

• 2+ years of experience as a Business Analyst or in a similar role, preferably within a growth, lifecycle, or product-focused environment.
• Bachelor's degree in Statistics, Business, Economics, Data Science, or a related field.
• Creative approach to problem-solving with demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.
• Self-starting, fast-moving, and collaborative approach to problem-solving.
• Strong technical and analytical skills; SQL skills required.
• Proficiency with data visualization tools such as Sigma or similar.
• Excellent attention to detail with the ability to handle multiple tasks efficiently.