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Adaption LabsAdaption LabsSan Francisco, CA

Content Marketing Manager

Own and execute Adaption's full content engine across blog, email, and social. Create GTM materials and drive developer-focused narratives for an early-stage AI company.

Salary not listed
Remote3+ YOEContent Marketing

About the role

Responsibilities

  • Define the narrative. Architect core segment narratives establishing the foundational pitch and clear differentiators for key sales plays. Synthesize technical product details into high-impact messaging that lands with both technical and business audiences.
  • Build the GTM content suite. Develop and maintain a comprehensive library of premium GTM materials: business and technical pitch decks, one-pagers, case studies, and partner and customer newsletters. Produce the majority of this content yourself.
  • Own the content calendar and social presence. Plan and execute across blog, email, LinkedIn, and X. Run and optimize paid social campaigns. Keep everything consistent with brand voice and style guidelines, and engage with the developer and AI community in a way that feels human and on-brand.
  • Track and iterate. Monitor content performance across channels. Use data to sharpen narratives, improve assets, and measurably increase pipeline velocity. Feed customer and field insights back into product and marketing positioning.
  • Support SEO. Partner with the growth team on SEO-driven content contributing blog posts and landing page copy that are optimized for search without compromising quality or voice.

Qualifications

  • 3–5 years of experience in content marketing, editorial, or a related field at an AI, SaaS, or developer tools company
  • Strong writing and editing skills. Explain a technical concept clearly and make it interesting to both developer and business audiences
  • Experience producing GTM materials: pitch decks, one-pagers, case studies, blogs, newsletters, and sales narratives
  • Comfortable working with technical products and teams; hold a substantive conversation with engineers
  • Proven ability to manage a content calendar and juggle multiple workstreams without dropping quality
  • A data-driven mindset: track what's working, form a point of view on why, and adjust accordingly
  • Comfortable in a fast-moving, early-stage environment where the playbook is still being written

Skills

Content MarketingGtm ContentPitch DecksCase StudiesSEOSocial Media MarketingEmail MarketingTechnical WritingData AnalysisBrand Voice

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