Customer Marketing Manager

Key Responsibilities

Customer Storytelling & Content Development

• Develop customer marketing content, including written case studies, executive narratives, testimonials, blog posts, and digital assets
• Partner directly with customers and internal stakeholders to identify, capture, develop, and secure approval of compelling stories that demonstrate measurable business outcomes and business transformation
• Conduct customer interviews and translate complex technical and business achievements into engaging, audience-focused narratives
• Ensure all customer-facing content meets Dataiku's standards for quality, accuracy, brand consistency, and regulatory compliance
• Maintain a pipeline of customer stories aligned to defined content needs and priorities

Customer Advocacy & Reference Activation

• Support the growth and activation of Dataiku's customer advocacy ecosystem
• Recruit and coordinate customer advocates in partnership with Customer Success, Account Teams, and Executive Sponsors
• Coordinate customer participation in events, webinars, analyst engagements, media opportunities, product launches, and peer-to-peer activities
• Support a smooth and positive experience for customer advocates throughout their engagement with Dataiku
• Track advocacy activity and identify opportunities to deepen engagement over time

Customer Proof Activation & Business Impact

• Partner with Product Marketing, Demand Generation, Field Marketing, Sales, PR, Analyst Relations, and Content teams to deploy customer stories across campaigns, sales enablement, and communications
• Identify opportunities to repurpose and adapt customer content for use across multiple audiences and stages of the customer journey

Cross-Functional Program Management & Operations

• Serve as a key liaison across Customer Success, Sales, Product Marketing, Brand, Corporate Communications, Field Marketing, and other stakeholders to align customer marketing activities with business priorities
• Manage end-to-end execution of customer marketing initiatives, including project planning, stakeholder communications, approvals, legal reviews, customer permissions, and publication workflows
• Support the identification and prioritization of customer stories, advocates, and reference opportunities based on strategic business needs
• Maintain accurate records of customer references, content assets, advocacy activities, and participation history within Champion and related systems
• Support program reporting, measurement, and performance tracking to help optimize customer marketing and advocacy efforts

Program Growth & Innovation

• Stay current on customer marketing best practices, advocacy trends, content formats, and emerging technologies
• Explore and leverage AI-powered tools and workflows to improve content development, customer research, program management, and operational efficiency
• Contribute ideas to improve customer storytelling and content formats that strengthen Dataiku's market presence and customer community

Requirements

Required

• 5+ years of experience in customer marketing, content marketing, advocacy, communications, public relations, or related B2B marketing roles
• Experience creating customer-facing content such as case studies, customer stories, videos, executive content, blogs, or thought leadership assets
• Strong interviewing, writing, editing, and storytelling skills with the ability to translate complex business and technical concepts into compelling narratives
• Experience managing cross-functional projects involving multiple stakeholders and competing priorities
• Demonstrated ability to build trusted relationships with customers, executives, sales teams, and internal partners
• Excellent organizational, communication, and project management skills
• Strong attention to detail and ability to manage multiple projects simultaneously
• Demonstrated ability to incorporate AI-powered tools into day-to-day work, including content creation, research, marketing tools, or project management

Preferred

• Experience working in SaaS, enterprise software, AI, analytics, data, or technology companies
• Familiarity with customer advocacy, reference management, or community platforms