Director of Product, Growth
Leads product strategy and roadmaps for growth, subscription activation, upgrades, retention, and revenue in a B2C fintech app. Requires 8+ years PM experience with 3+ in activation/engagement/retention, analytics tools like Amplitude/Mode, and mobile monetization expertise.
What You’ll Do
- Own product strategy for subscription activation, upgrades, and retention, optimizing value perception and long-term member engagement
- Optimize the in-product user journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products, including Instant Cash, Credit Builder, Marketplace, and our new Line of Credit offering
- Identify and validate new growth and revenue opportunities through rapid A/B testing
- Partner with Marketing and Partnerships to ensure growth and monetization levers are effectively integrated across acquisition channels, lifecycle CRM campaigns, and in-product experiences
- Improve retention and reactivation through personalized offers, feature adoption strategies, and data-driven lifecycle journeys in product
- Lead, mentor, and develop a team of product managers, fostering a culture of experimentation, accountability, and customer empathy
- Ensure all product growth strategies align with Brigit’s mission, regulatory requirements, and commitment to responsible financial products
What We’re Looking For
- 8+ years of product management experience, including 3+ years owning activation, engagement, and retention
- Proven success driving revenue and customer lifetime value in a B2C fintech, subscription, or consumer marketplace environment
- Strong experience with experimentation, funnel optimization, and analytics tools (e.g., Amplitude, Mode)
- Deep understanding of mobile product development and monetization in high-engagement consumer products
- Excellent business judgment with the ability to balance short-term revenue impact and long-term customer trust
- Strong customer empathy, particularly for users experiencing financial stress, and a commitment to transparent, user-first monetization strategies
Bonus: Experience in earned wage access (EWA), lending, or other regulated financial products
Compensation
Anticipated annual base salary: $190,000 - $225,000. This range does not include other compensation components or benefits.
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