Influencer & Brand Partnership Manager

What you will do

• Own our brand partnership campaigns from the conceptual idea, hero content, derivatives, landing pages, paid amplification, and partner-channel distribution.
• Assist in partner amplification and distribution terms on an ongoing basis.
• Partner with Field and Events on the hospitality and experiential side of our partnerships, making sure the campaign and content built around those moments carries our brand and message.
• Scale a new creator program with a mix of high-volume micro creators, repeat mid-tier partners, and a smaller number of bigger moments that run more like an always-on media channel than a series of one-off posts.
• Design the shape of the creator program, including creator tiers, cadence, and budget allocation, and evolve it as we learn what works.
• Source, evaluate, and retain a creator or influencer agency partner to help the program grow by managing relationships directly, including briefing, content development, and paid amplification of the strongest content.
• Partner closely with Demand Gen and Comms so creator and partnership content aligns with brand voice and connects into the marketing goals across the business.
• Keep every partner and creator execution consistent with our brand, with Okta as the throughline across a wide range of voices and formats.
• Measure and report on performance, including reach, engagement, and brand impact, and use it to sharpen the program over time.

What experience you have

• Experience running brand partnerships, sponsorships, or influencer and creator programs, ideally in a B2B or technology environment.
• A track record of building or scaling a creator or influencer program, including sourcing and managing an agency partner.
• Strong campaign thinking: you plan content, distribution, and measurement together rather than treating them as separate steps.
• Comfort turning ambiguous, still-forming programs into a clear plan and operating model.
• The judgment to keep a brand's presence prominent inside someone else's world or someone else's content.
• Experience partnering across creative, demand gen, and communications teams to connect brand-layer work to the rest of the marketing funnel.
• Strong relationship management skills, both with external partners and agencies and with internal cross-functional teams.
• Comfort operating with real ambiguity on the newer, less-defined parts of the role.
• You can approach work with the big-picture and tactical details in mind. You can take a business goal and turn it into compelling campaign activities.
• You like to move fast and get things done, even if you don't have all of the resources at your disposal.