PR & Earned Media Manager
Own Creative Fabrica’s earned-media strategy for its AI products by developing newsworthy stories, building media relationships, and securing coverage across technology and creator ecosystems. The role requires at least two years of PR or media experience, strong pitching and writing skills, and proactive judgment.
About the job
Responsibilities
- Own Creative Fabrica’s earned-media and PR strategy, increasing meaningful coverage and reach.
- Build relationships with journalists, editors, newsletter writers, podcasters, creators, and influential voices across AI, technology, and creative industries.
- Develop and proactively pitch story angles around products, launches, company developments, data, experiments, trends, and industry perspectives.
- Create newsworthy moments through original stories, insights, research, campaigns, stunts, and collaborations.
- Partner with Product Marketing to shape launch narratives that provide journalists with genuine reasons to cover them.
- Identify opportunities in the news cycle for relevant company perspectives, expert commentary, and stories.
- Prepare spokespeople by creating media materials and talking points, coordinating interviews, briefing executives, and developing thought-leadership opportunities.
- Monitor competitor coverage, measure coverage, reach, backlinks, and mentions, and build a repeatable PR process.
Requirements
- 2+ years of professional experience in PR, earned media, communications, journalism, or a similar field, with demonstrable earned-media coverage.
- Strong understanding of journalists, modern media organizations, and newsworthiness.
- Experience developing and pitching compelling story angles and simplifying complex products or technology into clear narratives.
- Excellent written and spoken English, especially for concise pitches and media communications.
- Ability to build relationships with journalists, creators, industry professionals, and executives; comfortable with cold outreach.
- Highly proactive, persistent, and able to move quickly on time-sensitive opportunities.
- Curiosity about AI, technology, and the creator ecosystem, with sound judgment around reputation and sensitive communications.
Nice-to-haves
- Existing relationships with journalists covering AI, technology, or startups, and with AI creators, newsletters, or independent media.
- Experience securing major international technology or business coverage, including podcasts, newsletters, or creator media.
- Experience with data-driven PR, original research, reactive or newsjacking PR, unconventional campaigns, or stunts.
- Experience in AI, SaaS, consumer technology, a startup or scale-up, or an agency environment.
Compensation and Benefits
- Warm fresh lunch on office days.
- 30 work-from-anywhere days per year.
- 24 days of paid vacation plus public holidays.
- Travel allowance in the form of an NS card for employees living more than 10 km from the office.
- Company pension plan.
- Company events and overseas trips.
Skills
Public Relations, Earned Media, Media Relations, Storytelling, Pitching, Journalism, Product Marketing, Thought Leadership, Data-Driven Pr, Original Research, Newsjacking, AI