Enterprise Community Lead

Key Responsibilities

• Own the enterprise community strategy: the thesis, the portfolio of programs, the maturity model, and the roadmap from zero to global scale
• Bring the playbook from companies that have done this well and adapt it to Anthropic's product portfolio, customer base, and GTM motion
• Stand up and scale Claude Champions: identify and recruit power users inside strategic accounts, design recognition give/gets, build vertical cohorts, and operationalize structured Champion-led outputs that measurably drive adoption of Claude Code, Cowork, and future products
• Partner closely with AEs and CSMs to build the operating models for champion sourcing, train-the-trainer motions, and account-plan integration
• Run the day-to-day engine for the programs you build: member lifecycle, programming rhythm, platform and chapter structure, and the feedback loops that route learnings, requests, and references back to Product, Marketing, and Sales
• Define the measurement framework and reporting that ties community activity to business outcomes: seat activation, usage growth, expansion, retention, reference and advocacy supply
• Evaluate, propose, and launch new plays beyond Champions as the function matures: vertical cohorts including in regulated verticals, customer-led groups, practitioner recognition, internal community-of-practice enablement at customer orgs

Requirements

• Have built and scaled customer community, champions, or advocacy programs at enterprise SaaS or developer tools companies, and can point to the business outcomes they drove
• Have defined the motion, not just executed someone else's playbook: you've taken a company from zero on practitioner community and built the strategy, the operating model, and the team
• Bring strong, earned opinions about what makes these programs work, including the give/get structures that keep champions engaged long term
• Understand how enterprise GTM works, and are comfortable operating across Sales, Customer Success, Product, and Marketing
• Have run cross-functional programs where you don't own most of the inputs and still make them feel cohesive
• Are equally comfortable in a spreadsheet, a strategy review, and a DM conversation with a Champion that makes them feel seen
• Can build trust with technical practitioners, write clearly, and hold a room with both a Staff engineer and executives
• Are energized by ambiguity and building from scratch

Nice-to-Haves

• Built or led a recognized champions or advocacy program at companies known for the model
• Experience with bottoms-up, product-led, or community-led growth motions inside an enterprise sales org, ideally including the transition from PLG to enterprise
• Background in community, customer marketing, customer advocacy, customer education, customer enablement, or developer relations, with the operational depth to go beyond content production
• Experience with developer tools, AI products, or both
• Experience standing up a function — not just a program — from zero in a high-ambiguity, high-growth environment
• Familiarity with the tooling that makes these programs run: Slack, community platforms, advocacy platforms, CRM workflows, and the operational glue between them