Product Marketing Manager, Growth

What you’ll do

• Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption.
• Develop messaging and content strategy for lifecycle touchpoints — including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces — ensuring the right message reaches the right user at the right time.
• Own end-to-end execution of growth marketing programs: write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech/MOPS, and ship globally localized campaigns.
• Serve as a user advocate — deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action.
• Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously — CTR, quality scores, activation rates, conversion — and use data to iterate and improve.
• Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content.
• Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies.

Who you are

Minimum requirements

• 5-7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or a related field.
• At least 3 years of experience in B2B SaaS or platform environments, ideally working with self-serve or product-led growth motions.
• Demonstrated experience developing lifecycle or growth marketing programs — including email, in-product messaging, or onboarding flows — with measurable results.
• Track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives.
• Strong writing skills with a portfolio of customer-facing content or campaigns.

Preferred qualifications

• Experience working with developer or startup audiences.
• Familiarity with experimentation frameworks and growth metrics (activation rates, conversion funnels, retention).
• Experience with marketing automation platforms and growth tooling (email platforms, dashboard modules, A/B testing frameworks).
• Background in payments, fintech, or infrastructure platforms.
• Experience managing global/localized campaigns across multiple markets.