Paid Media Creative Strategist
Own the creative strategy and testing engine for paid acquisition across major social and video channels. The role combines performance analysis, direct-response copywriting, concept development, and collaboration with creators and designers, requiring 3+ years of relevant experience.
About the job
Responsibilities
- Own paid creative strategy across Meta, TikTok, Google, YouTube, and other paid channels.
- Identify audiences, insights, hooks, messaging angles, formats, and offers to test.
- Build and run structured testing across concepts, hooks, audiences, formats, visuals, calls to action, and landing pages.
- Analyze creative-level performance, identify winners and weaknesses, and turn insights into hypotheses and new concepts.
- Develop UGC, creator-led, product demo, social-native, static, and motion concepts.
- Write creative briefs, hooks, scripts, headlines, and direct-response ad copy.
- Partner with UGC, influencer, growth, social, design, motion, and video teams.
- Identify whitelisting and partnership-ad opportunities.
- Track competitors, trends, and creative patterns.
Requirements
- 3+ years of experience in paid creative strategy, performance marketing, growth marketing, or a closely related role.
- Proven experience developing paid social creative that drove measurable performance.
- Strong understanding of Meta advertising and paid social creative.
- Experience building and running creative testing frameworks.
- Strong analytical skills and comfort with paid media performance data.
- Excellent copywriting, especially hooks, short-form scripts, headlines, and direct-response messaging.
- Strong understanding of TikTok, Instagram, YouTube, and internet culture.
- Experience briefing and working with video editors, motion designers, designers, and creators.
- Ability to move quickly from performance insight to creative hypothesis to test.
- Ability to work independently in a fast-paced remote environment.
- Genuine interest in AI and how people use AI tools to create content.
Nice-to-haves
- Experience marketing AI, SaaS, creator, or prosumer products.
- Experience scaling paid acquisition for a fast-growing consumer technology company.
- Hands-on Meta media buying experience.
- Experience with creator whitelisting or partnership ads.
- Experience with attribution and analytics platforms.
- Experience using generative AI tools for creative ideation or production.
- Strong knowledge of AI creator culture and the generative AI landscape.
Compensation and Benefits
- Competitive compensation based on location and experience.
- USD compensation.
- Fully remote.
Skills
Paid Media, Creative Strategy, Performance Marketing, Growth Marketing, Meta Advertising, TikTok, Youtube, Creative Testing, Performance Analytics, Copywriting, Direct Response, Ugc, Influencer Marketing, Attribution Analytics, Generative AI