Senior brand manager

What you’ll do

Brand strategy and campaigns

• Lead brand campaign strategy from idea through activation, developing concepts and managing work end-to-end.
• Hold the bar for what “on-brand” means and ensure every campaign builds cumulative brand recognition, trust, and affinity.
• Partner closely with product marketing on integrated go-to-market campaigns.

The full customer and employee journey

• Activate the brand across the customer journey.
• Ensure consistent brand quality in onboarding, all-hands, internal comms, and employee experience.

AI-native brand operations

• Own the internal WRITER instance as the operational backbone for brand, encoding voice, guidelines, and creative standards into brand skills.
• Build and maintain the skill library for scalable, consistent on-brand work.
• Partner with product and engineering to translate experience into product insights.

Brand in the product

• Work with product and design to ensure brand identity is expressed in the platform's copy, experience, and moments.

Agency management

• Serve as day-to-day lead for the brand agency, setting briefs, driving relationships, and ensuring high-quality delivery.

Measurement and brand intelligence

• Define and own metrics for brand awareness, perception, campaign performance, and pipeline influence.
• Conduct competitive and market research to keep the brand ahead.

Brand Central: the system behind the brand

• Build and own the brand repository as a single source of truth for assets, guidelines, templates, and toolkits.
• Champion brand adoption and run enablement to make internal teams brand ambassadors.

What you need

• 7+ years building brands at a high-growth B2B technology company where brand was strategic.
• Experience owning strategy and execution; ability to build brands that create belief.
• Genuine excitement about agentic AI and its role in brand; experience with AI tools in brand context preferred.
• Strong agency management skills, including writing useful briefs and constructive feedback.
• Experience working with product teams to translate brand into product experiences.
• Track record building scalable brand systems (asset libraries, guidelines, repositories, brand skills, AI-powered toolkits).
• Fluency in brand metrics and connecting them to business outcomes.
• Precise, confident communication skills for briefs, presentations, and stakeholder influence.
• Low ego, high standards, and ability to build shared ownership.

Benefits & perks (US Full-time employees)

• Generous PTO plus company holidays
• Medical, dental, and vision coverage
• Paid parental leave (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing
• Flexible spending accounts and health savings account with company contribution
• Annual work-life stipends for wellness and learning/development
• Company-wide and team off-sites
• Competitive compensation, company stock options, and 401k