Community & Content Manager

What You’ll Do

Social Strategy & Execution

• Collaborate with our Head of Brand Marketing to develop and implement a social media strategy to grow our brand presence on social (primarily LinkedIn, with potential to expand to other platforms such as TikTok, Instagram, Reddit, etc.).
• Manage the content calendar, ensuring a consistent posting schedule aligned with marketing goals.
• Stay ahead of platform trends and implement innovative strategies to keep Fathom relevant and engaging.

Content Creation

• Create compelling short-form content (text, images, videos, memes, etc.) tailored for each platform.
• Work closely with our design team to develop brand-aligned visuals and multimedia content.
• Write punchy, engaging copy that resonates with our audience.
• Develop a UGC strategy to repurpose and share customer-driven content.

Community Engagement

• Actively engage with our audience by responding to comments, messages, and mentions in a timely and brand-aligned voice.
• Identify opportunities for brand conversations and relationship-building with customers, influencers, and industry leaders.
• Build relationships with AI and tech communities, fostering organic brand advocacy.

Measurement & Optimization

• Monitor and analyze social media performance, using insights to optimize content and engagement strategies.
• Report on key metrics, identifying opportunities to improve growth and engagement.
• Test new content formats, messaging, and posting cadences to maximize reach and impact.

About You

• 5+ years of experience in social media management, content creation, or community engagement (B2B/C SaaS experience preferred).
• Excellent writing skills: you can craft snappy, engaging social copy that aligns with our brand voice.
• Creative mindset: you know what makes content shareable, engaging, and on-trend.
• Strong community instincts: you know how to build and nurture engaged online audiences.
• Proficiency in social media tools (e.g., social listening, management, and analytics platforms).
• Are scrappy, resourceful, and biased toward action.
• Take ownership and drive results independently.
• Passion for AI, productivity, and modern work trends.

Bonus Points If You Have:

• Experience with video editing
• Familiarity with paid social campaigns and audience targeting
• Experience engaging with influencers and brand advocates