Sr. Sales Executive, Off-Platform

Responsibilities

• Own a revenue number across a defined book of Agency Hold Co’s and programmatic demand partners (DSPs, trading desks)
• Develop and execute a sales strategy for LyftAds data & audience solutions, not just respond to RFPs, but actively create demand
• Build and maintain C-level and VP-level relationships across programmatic, video, and investment teams at agencies
• Lead complex, multi-stakeholder deal structures including PMPs, data partnerships, audience activation, and measurement partnerships
• Serve as the voice of the customer internally, translate market feedback into product roadmap priorities with Ads Product and Product Marketing teams
• Partner with Brand Sales on joint go-to-market opportunities - drive co-sells
• Develop thought leadership narratives and sales materials that differentiate LyftAds in a competitive mobility data landscape
• Own pipeline rigor: forecasting, deal progression, CRM hygiene, and reporting to senior leadership

Requirements

• 8–12 years in ad tech, agency, or platform sales — with meaningful time in programmatic or data partnerships
• Demonstrated ability to build net-new revenue, not just manage inherited books
• Fluent in DSP/SSP dynamics, PMP deal structures, CPM/CPL pricing, and data onboarding workflows
• Has sold data or measurement solutions, not just media inventory
• Experience influencing product and go-to-market strategy at a startup or scaled platform
• Strong executive presence — comfortable presenting to CMOs, agency GMs, and investment leads
• Analytical — can build a business case, model revenue scenarios, and tell a compelling data story

Nice-to-Haves

• Experience at the intersection of mobility, location data, or commerce/retail media
• Has operated in a startup or early-stage team where ambiguity is the norm