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LyftLyftSan Francisco, CA

Growth Marketing Manager, Programmatic

Lead and scale programmatic user acquisition campaigns for rider and driver growth. Own strategy, execution, optimization, and experimentation across display, video, and native formats with DSPs. Requires 5+ years experience, advanced SQL/Excel, and AI tool proficiency.

128k – 160k
Hybrid5+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats
  • Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement
  • Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals
  • Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
  • Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations
  • Design and execute A/B and multivariate experiments to improve campaign performance and efficiency
  • Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations

Requirements

  • 5+ years of experience in growth marketing or paid acquisition channel management, with deep expertise in programmatic media — including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats
  • SQL and advanced data analysis skills are required
  • Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations
  • Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions
  • Demonstrated ability to operate independently — you take full ownership of your channels and drive projects from inception to completion with minimal oversight
  • Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities
  • AI Proficiency: creating custom agents, developing reusable skills/prompts, and integrating AI into day-to-day analytical and operational work to improve speed, quality, and scale

Nice-to-Haves

  • Experience with International Expansion, Partnerships, and Experimental Programs

Skills

Programmatic AdvertisingThe Trade DeskDv360SQLExcelA/B TestingAudience SegmentationBid OptimizationDisplay AdvertisingVideo Advertising

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