Skip to content
LyftLyftNew York, NY

Growth Marketing Manager, Programmatic

Lead and scale programmatic user acquisition campaigns for Lyft's Growth Marketing team. Own strategy, execution, and optimization across DSPs with a focus on experimentation and data-driven decision making.

128k – 160k/yr
Hybrid5+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats
  • Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement
  • Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals
  • Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
  • Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations
  • Design and execute A/B and multivariate experiments to improve campaign performance and efficiency
  • Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations

Requirements

  • 5+ years of experience in growth marketing or paid acquisition channel management, with deep expertise in programmatic media — including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats
  • SQL and advanced data analysis skills are required
  • Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations
  • Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions
  • Demonstrated ability to operate independently — you take full ownership of your channels and drive projects from inception to completion with minimal oversight
  • Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities
  • AI Proficiency: creating custom agents, developing reusable skills/prompts, and integrating AI into day-to-day analytical and operational work to improve speed, quality, and scale

Skills

Programmatic AdvertisingThe Trade DeskDv360SQLExcelA/B TestingAudience SegmentationBid OptimizationDisplay AdvertisingVideo Advertising

Similar roles

Growth Marketing jobs
Lyft

Growth Marketing Manager, Programmatic

LyftSan Francisco, CA

Lead and scale programmatic user acquisition campaigns for rider and driver growth. Own strategy, execution, optimization, and experimentation across display, video, and native formats with DSPs. Requires 5+ years experience, advanced SQL/Excel, and AI tool proficiency.

128k – 160k/yr
Hybrid5+ YOEGrowth Marketing
Greptile

Growth Engineer

GreptileSan Francisco, CA

Owns growth-critical engineering projects end-to-end, runs experiments across user journey, builds analytics frameworks, and drives key metrics like activation and retention. Requires strong full-stack skills, data comfort, and product intuition.

130k – 190k/yr
On-siteGrowth Marketing
Exa

Growth Engineer

ExaSan Francisco, CA

Designs and executes paid user acquisition campaigns across channels like search and social, leads A/B tests for conversion improvements, develops AI workflows for user outreach, and scales creator partnerships. Requires 3+ years in growth marketing with AI tool experience.

130k – 200k/yr
On-site3+ YOEGrowth Marketing
xAI

Growth Marketing Manager – Lifecycle

xAINew York, NY

Owns full post-acquisition lifecycle marketing for subscription products, building multi-channel automated programs to drive engagement, retention, expansion, and reduce churn. Requires 4-7+ years experience with CRM platforms, SQL analysis, and A/B testing.

125k – 225k/yr
On-site4+ YOEGrowth Marketing
Suno

Influencer Marketing Contractor

SunoUnited States

Contractor executing influencer and creator marketing campaigns for Suno AI music product launches. Source creators, negotiate deals, write briefs, track performance, and analyze results for music/tech/entertainment brands.

125k – 125k/yr
RemoteGrowth Marketing