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SageSageNew York, NY

Content Lead

The Content Lead owns Sage’s content strategy and creates editorial, brand, SEO, and social content that builds awareness and supports growth. The role requires 4–6+ years of content or editorial experience, strong writing and editing skills, and comfort operating cross-functionally in an ambiguous, mission-driven environment.

155k – 195k/yr
Hybrid5+ YOEContent Marketing

About the role

Responsibilities

  • Develop and maintain Sage's overarching content strategy across web, email, blog, social, long-form, and other formats.
  • Own content calendars and campaign planning in collaboration with marketing, product, and go-to-market teams.
  • Define and execute SEO and generative engine optimization (GEO) strategies to increase discoverability across search engines and AI-powered platforms.
  • Create and manage editorial content, including thought leadership, case studies, newsletters, and landing pages.
  • Collaborate cross-functionally to align content with business goals, voice, and positioning.
  • Measure content performance, uncover audience insights, and optimize content strategy based on data.
  • Lead and mentor the Social Media Manager, setting social strategy and aligning channels with brand, voice, and business objectives.
  • Uphold and evolve Sage's brand voice.
  • Manage freelance writers, agencies, and other creative partners as needed.

Requirements

  • 4–6+ years of experience in content strategy, brand storytelling, or editorial leadership.
  • Demonstrated ability to create thoughtful, strategic content across digital channels.
  • Strong writing and editing skills, supported by a portfolio showing creativity and clarity.
  • Experience working in fast-growing, cross-functional teams, particularly in mission-driven or healthcare-related companies.
  • Comfort working in ambiguity, building processes, and managing content end to end.

Nice-to-Haves

  • B2B experience; D2C experience is also considered when paired with reporting into a marketing function.
  • Background in brand development or content design.
  • Experience in virtual healthcare, wellness, or adjacent sectors.

Compensation and Benefits

  • Expected annual salary range: $155,000–$195,000 USD, depending on job level, expertise, experience, and qualifications.
  • Stock options.
  • Fully paid health and dental insurance.
  • Vision insurance.
  • Membership to premium primary and urgent care.
  • Online medical health providers.
  • Flexible time off policy.
  • Seven paid holidays.
  • Company-wide winter break.
  • In-office culture at the Union Square headquarters, with up to two remote days per week.
  • Office lunch, stocked snack bar, offsites, outings, and team meals.

Skills

Content Strategybrand storytellingwritingeditingSEOgenerative engine optimizationSocial MediaContent Marketingcontent calendarscampaign planningAnalyticsbrand voicecase studiesnewsletterslanding pages

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