Events Lead, Brand

Responsibilities

• Develop and execute brand events aligned with Anthropic's brand and marketing objectives, including increasing unaided awareness and establishing AI provider mindshare
• Manage a team of full-time and contracted employees
• Lead end-to-end production of Anthropic-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
• Collaborate with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements
• Partner with communications and policy teams to produce thought leadership events, forums, and experiences positioning Anthropic as a leader in responsible AI development
• Manage Anthropic's brand presence at priority industry conferences and sponsorship activations, overseeing booth design, experiential elements, and attendee engagement strategies
• Build scalable event playbooks, templates, and processes that maintain brand consistency and creative quality
• Develop and manage relationships with external production agencies, venue partners, and experiential design firms
• Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
• Manage event budgets and timelines, balancing creative ambition with operational rigor
• Stay current with experiential marketing trends, emerging event technologies, and innovative formats
• Support the development of "Event in a Box" toolkits and brand guidelines for partners and internal teams

Requirements

• 15+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
• Strong portfolio of brand events demonstrating ability to translate company values and positioning into memorable, on-brand experiences
• Extensive experience managing the full event lifecycle—from strategic planning and creative concepting through production, on-site execution, and post-event measurement
• Skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements
• Demonstrated ability to manage multiple concurrent events with competing timelines and stakeholder needs
• Excellent communicator who can articulate creative vision to internal leadership and external production partners
• Ability to balance creative ambition with budget discipline and operational precision
• Experience building event programs from the ground up, including developing playbooks, processes, and measurement frameworks
• Experience with people management and running a team
• Comfortable with significant travel (estimated 30-40%) to support on-site event execution
• Passionate about AI and excited by creating events that make complex technology accessible and engaging

Nice-to-Haves

• Experience producing events in the technology, AI, or enterprise software space
• Background in spatial design, experiential production, or brand architecture
• Experience working with policy, government, or academic audiences on thought leadership events
• Familiarity with event technology platforms and digital/hybrid event production
• Track record of producing events that have driven measurable brand awareness or sentiment outcomes
• Experience developing and managing partner event programs or co-branded activations
• Comfort operating in fast-paced, rapidly evolving environments

Compensation & Benefits

• Annual Salary: $320,000–$400,000 USD
• Location-based hybrid policy: Staff expected in office at least 25% of the time
• Visa sponsorship available