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DuolingoDuolingoNew York, NY

Senior Product Manager, In-App Purchases

Leads strategy and execution for Duolingo's in-app purchases and virtual gaming economy features. Drives roadmap, experiments with monetization levers, and analyzes results to grow bookings while prioritizing learner value. Requires proven mobile game monetization experience.

178k – 240k/yr
On-siteProduct Management

About the role

You will...

  • Drive the strategy and execution for features that keep learners engaged on Duolingo, focusing on the virtual gaming economy.
  • Develop and drive our in-app purchase business and consumer facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
  • Lead and iterate the roadmap for our IAP items all the way from discovery and purchase to adoption post purchase.
  • Experiment with different IAP levers (e.g. pricing, selection, visibility) to unlock bookings growth without compromising our educational mission
  • Establish the product vision and strategy for the IAPs business, and build alignment across product teams, cross-functional partners, and the executive team
  • Perform qualitative and quantitative research to explore and validate feature ideas
  • Partner with product designers to ensure a fun and delightful user experience in our product
  • Work with engineers and designers to help guide feature development
  • Perform experiment analysis on features and find opportunities for optimization
  • Execute with urgency and excellence

You have...

  • Proven track record in building monetization products for mobile games, with strong product management expertise
  • Strong understanding of gaming monetization models
  • A desire to make the world a better place through technology and education
  • Experience generating impressive results as a product manager
  • Ability to utilize user insights, data, and statistical analyses to inform decisions
  • Top-tier design sense -- every pixel matters at Duolingo
  • Demonstrated ability to problem-solve, be curious, and innovative

Exceptional candidates will have...

  • Advanced degree in Business, Computer Science, Design, Psychology, or equivalent
  • Experience in growing a mobile IAP business
  • Experience in optimizing gaming economies including in-app currencies

Salary Range: $177,700 — $240,400 USD

Skills

In-App PurchasesMobile GamesGaming MonetizationProduct ManagementA/B TestingData AnalysisStatistical AnalysisProduct DesignBehavioral EconomicsVirtual Economies
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