Growth Marketing Manager

Your Impact

Own and scale paid acquisition programs

• Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
• Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals
• Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact
• Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability
• Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches

Drive SEO and organic growth initiatives

• Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy
• Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities
• Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution
• Leverage search insights and competitive research to inform broader campaign and content strategies

Lead integrated growth campaigns

• Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions
• Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels
• Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives
• Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences

Your Experience

• 5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing
• Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets
• Strong understanding of SEO strategy, organic growth, and search intent optimization
• Proven experience managing and holding external agencies accountable across paid media and/or SEO programs
• Ability to balance strategic oversight with hands-on channel knowledge and performance analysis
• Experience building and optimizing evergreen acquisition programs alongside integrated campaign launches
• Strong analytical mindset with experience using data to drive optimization and investment decisions
• Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts
• Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps
• Experience leveraging AI tools, automation, or agent-based workflows within growth or paid media programs

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Fully stocked kitchen with tons of drinks & snacks (BHM only)
• Remote working friendly since 2012