Art Director, Paid Social

Responsibilities

• Lead visual concepting and execution of social-first campaigns across paid and organic, from brief to final delivery, spanning static, motion, and video formats.
• Direct shoots, UGC-style content, and motion projects with a clear and confident POV, providing direction to external content partners.
• Develop hero creative, design systems, and art direction packages that give external partners, agencies, and content creators a strong foundation to version and scale from.
• Bring genuine design chops to the work: typography, layout, color, composition, hierarchy - across static and motion.
• Build and maintain social creative systems and templates in Figma that scale across the team without sacrificing craft.
• Bring fluency in AI image, video and workflow tools to accelerate exploration, prove concepts faster, and push the creative further than a traditional process allows.
• Collaborate with Growth, Brand Marketing, and agency partners to ensure social creative is both on-brand and performance-aware.
• Help build a shared visual language for the team and a higher craft standard across social output.

Requirements

• 7+ years working as an art director with focus on social content, either at an agency or in-house.
• A portfolio that shows range across paid and organic social, with strong examples of both brand-led and performance-driven work.
• Fluency in performance marketing - understand how paid creative is measured, what makes a test meaningful, and how to use data to inform creative decisions without letting it flatten them.
• Proficiency in Figma and Adobe Creative Suite. Motion graphics experience is required.
• Strong design fundamentals: understand type, layout, color theory, and visual hierarchy at a level that goes beyond aesthetic instinct.
• Demonstrated comfort with AI creative tools and a genuine curiosity about where they're heading.
• An instinct for culture: know what's landing on the internet before it becomes a trend deck.
• Strong communication skills: articulate a creative decision in a Slack message, not just a presentation.
• Drive and proactivity - everyone here is a builder and executor.

Nice-to-Haves

• Motion graphics experience (required but highlighted as key).
• Fluency in AI image, video and workflow tools.