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ElevenLabsElevenLabsUnited States

Mobile Growth Manager

Own and scale mobile app acquisition and growth channels across Meta, TikTok, Apple Search Ads, and Google App Campaigns, optimizing for full-funnel metrics including installs, activation, retention, and revenue.

Salary not listed
RemoteGrowth Marketing

About the role

Responsibilities

  • Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
  • Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
  • Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
  • Design and run experiments to improve install rate, activation, retention, and monetization
  • Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement
  • Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making
  • Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics
  • Identify and scale high-performing channels while quickly cutting underperforming ones
  • Stay up to date with platform changes, privacy updates, and emerging opportunities in mobile growth

Requirements

  • Hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns
  • Strong analytical rigor and performance mindset; comfortable optimizing for full-funnel metrics like activation, retention, LTV, and revenue
  • Comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
  • Experience operating in ambiguity and building new channels or programs from scratch
  • Ability to collaborate effectively with creative, product, lifecycle, and data teams
  • Strong ownership mindset, ability to move quickly while balancing experimentation with execution
  • Clear communication skills; able to translate performance into business outcomes (growth, revenue, efficiency)

Skills

Meta AdsTiktok AdsApple Search AdsGoogle App CampaignsSkanMmpsCpiCacLtvMobile Attribution
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