Brand Marketer

Owns brand campaigns and product launches for AI developer tools, defining strategy, messaging, and execution across channels. Requires creative strategy, execution skills, AI familiarity, clear writing, and comfort with ambiguity; 0-4 years experience preferred.

About the job

You might:

Plan and execute product launches end-to-end, coordinating messaging, creative, channels, timing, and cross-functional teams to make launches land. We have two major ones in the next 90 days.
Define campaign strategy: what's the insight, what's the message, who's the audience, and how does it come to life across paid, organic, out-of-home, events, and partnerships.
Be the strategic counterpart to our creative agencies: set the brief, give sharp feedback, and make sure the work that comes back is on-strategy and on-brand.
Own upper funnel brand awareness programs, like out-of-home marketing.
Develop messaging and positioning for specific campaigns, translating product capabilities into copy that resonates with developers and engineering leaders.
Scope and produce video content for campaigns, working with our in-house team and external partners to create ads, product demos, and launch videos.
Build, execute, and improve the marketing campaign playbook: templates, timelines, checklists, and processes that let a tiny team punch way above its weight.

You should be:

A creative strategist. You can look at a product and figure out what's interesting about it, who cares, and how to make them pay attention. You have taste.
An executor. Big ideas are worthless without follow-through. You can manage a campaign from brief to launch with dozens of moving pieces and not drop things.
AI-native. You use AI tools daily and are excited to work at a company where the product is AI. Your instinct is to automate everything.
A clear writer. Good campaigns start with good copy. You can write a headline, a brief, an email, or a landing page and make it sharp.
Comfortable with ambiguity. You'll help build our brand as we deploy it, adapting to the market’s response and what resonates with our customers.

You might have:

0-4 years of experience: we care more about taste, speed, and creative instinct than years on a resume
Run or meaningfully contributed to a product launch, brand campaign, or creative project
Written copy that has attracted attention, whether on X, a blog, or in marketing media like ads, landing pages, emails, briefs, anything
Worked with creative agencies or external partners
A portfolio, blog, side project, or body of work that shows how you think

Skills

AI Tools, Product Launches, Campaign Strategy, Copywriting, Video Production, Creative Agencies, Messaging, Positioning, Out-Of-Home Marketing, Marketing Playbook