Field Marketing Manager

Key Responsibilities

Event Execution & Operations

• Plan, manage, and execute end-to-end logistics for industry conferences, tradeshows, and Ema-hosted events (executive roundtables, dinners, meetups) across the US.
• Manage all on-site operations: booth design, staffing, signage, swag, shipping, A/V, catering, and speaker logistics.
• Evaluate sponsorship opportunities, negotiate vendor contracts, and manage event budgets to maximize ROI.

Pipeline & Sales Alignment

• Collaborate with the BDR team and Sales to align event programming with target accounts and pipeline goals.
• Coordinate pre-event outreach, booth and event activations, and post-event follow-up to drive lead conversion.
• Ensure seamless lead handoff from events to Sales.

Cross-Functional Coordination

• Coordinate with AI Strategists, Product Marketing, and Design to ensure demos, collateral, and messaging are event-ready and on-brand.
• Support broader demand-generation campaigns as needed, including regional activations and partner co-marketing events.

Measurement & Optimization

• Track and report on event performance metrics (leads generated, pipeline influenced, cost-per-lead, attendance, deal acceleration) and share insights to continuously improve the program.

What You Bring

• 3–7+ years of field marketing, event marketing, or demand-gen experience in B2B SaaS or enterprise technology. Startup experience is required.
• Exceptional project management skills. You can juggle 5+ events in different stages simultaneously without dropping a ball. You live in spreadsheets, timelines, and run-of-show docs.
• A roll-up-your-sleeves operator.
• Strong cross-functional collaboration skills.
• Experience with HubSpot and marketing automation platforms to track attribution and ROI.
• Proficiency with AI tools (Claude, ChatGPT, etc.) to accelerate day-to-day work.
• Comfort with ambiguity and fast-moving environments.
• High agency and ownership mentality.

For California based candidates: The standard base salary for this position is $120,000-$160,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.