Events Manager

What You’ll Do

• Coordinate with the events teams to create an annual event calendar that aligns with the company’s marketing objectives and product launches.
• Define and communicate clear goals, objectives, and KPIs for each event (e.g., brand awareness, lead generation, customer engagement). Follow-up to see if those KPIs were accomplished and if not, then understand why and how to improve.
• Conceptualize the theme, messaging, and design of both internal and external events (conferences, trade shows, etc.) in collaboration with marketing leadership.
• Collaborate with creative and content teams to develop event branding, messaging, and materials.
• Manage event budgets, ensuring all aspects of the event (venue, staffing, technology, catering) are within allocated resources communicating closely with marketing leadership. Identify cost-effective solutions without compromising the quality of the event.
• Coordinate with vendors, suppliers, and internal stakeholders (e.g., partnerships, product, marketing) for event setup and logistics.
• Handle contract negotiations with venues, service providers, and contractors.
• Oversee, and in many cases actually do, the logistics and execution of events, including booking venues, managing schedules, and meeting technical requirements.
• Ensure smooth onsite or virtual event experiences for attendees, staff, and speakers.
• Develop promotional plans to drive attendance through email marketing, social media, and partnerships.
• Ensure high engagement before, during, and after the event through marketing campaigns and interaction with attendees.
• Identify, secure, and coordinate with speakers for keynotes, panels, and sessions.
• Lead post-event follow-up efforts, including lead nurturing, feedback collection, and analyzing event ROI.
• Share event performance reports with leadership and stakeholders.
• Gather attendee feedback to refine and improve future event experiences.
• Stay updated on industry trends and innovative event technologies to continually enhance the company’s event strategy.

What We’re Looking For

• 5 - 7 years of experience in marketing, preferably in healthcare, tech, or high-growth stage companies.
• Proven experience planning and executing successful events, trade shows, and conferences.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
• Analytical mindset with the ability to measure and report on the success of marketing initiatives.
• Travel is required and may vary during trade show season and for our annual user conference, Noteworthy.

Bonus points for a Bachelor's degree in Marketing, Business, or a related field.