Principal Product Manager

What You'll Do

• Own Netlify’s self-serve funnel as one product and one number: net-new self-serve ARR, counting new revenue plus expansion minus contraction and churn. Drive all four parts toward our growth goal rather than optimizing one metric at a time.
• Build the measurement foundation the funnel runs on. Strengthen attribution, define a top-of-funnel number we trust, and put our product and AI-visibility analytics to work so we can better understand where users come from and where they stall.
• Stand up an experimentation practice and run it - Ship experiments early, build the team's experimentation muscle, and shape how we invest in the platform over time.
• Raise activation. Define the early milestones that predict a paying account, measure time-to-value, and shorten the path to a user’s first meaningful outcome on the platform.
• Grow conversion. Own every paid conversion path, understand the drivers behind each one, and focus investment on the highest-impact opportunities.
• Build a self-serve expansion motion by creating clear paths for customers to expand usage (credits, seats, add-ons) and defining the signals that indicate an account ready to grow.
• Partner with GTM on the handoff from product-qualified accounts to sales, so the product-led and sales-led motions reinforce each other.
• Set the funnel roadmap, articulate the strategy to executives, and develop other PMs as the growth practice grows around you.

What You'll Bring

• 7+ years in product management, including experience owning a self-serve or PLG funnel end to end for a developer-focused, usage-priced, or consumption-priced product. You have owned a growth system with direct accountability for activation, conversion, expansion, and retention outcomes.
• Growth PM expertise where you have designed experiments, ran a robust experimentation practice, owned business outcomes rather than individual feature areas, and used product analytics to inform decisions.
• Fluency with funnel instrumentation: attribution, event taxonomy, cohorting. You can shape and improve measurement yourself, not just consume a dashboard someone else built.
• Command of in-product monetization mechanics: paywalls, free-to-paid flows, upgrade and buy-more paths, and credit or usage economics. You experiment around pricing without owning pricing strategy.
• A record of driving measurable business outcomes, not just shipping features. You have moved a revenue or retention number and can show the work behind it.
• Cross-functional leadership with Data, Design, Engineering, GTM, and Finance, and the credibility to operate alongside executives and shape company-level strategy.
• Comfort building in a fast-moving environment where you help define new practices, operating models, and ways of working around a new mandate.

Nice to Have

• Experience with an AI, agent, or inference funnel; exposure to PLG-to-enterprise growth motions; product work on viral or referral loops, or experience standing up an experimentation platform from scratch.