Sr. Specialist, Community Engagement

Responsibilities

• Lead day-to-day community engagement across Instagram, TikTok, LinkedIn, X, Reddit, and emerging platforms, fostering authentic relationships with members, athletes, creators, partners, and prospective customers.
• Develop and execute platform-specific community engagement strategies that drive audience growth, participation, advocacy, and brand affinity.
• Partner cross-functionally to activate community engagement around product launches, partnerships, campaigns, athlete moments, and key cultural events.
• Monitor community sentiment, social conversations, and emerging trends, surfacing actionable insights and recommendations to stakeholders across Marketing, Product, Customer Experience, and other teams.
• Establish feedback loops that elevate member perspectives, product feedback, and recurring community themes to inform decision-making across the organization.
• Track and analyze engagement, sentiment, and community health metrics, using performance insights to continuously optimize community strategies and initiatives.
• Serve as a subject matter expert on social platform best practices, internet culture, and community trends, identifying opportunities for WHOOP to engage authentically and remain culturally relevant.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
• 3-5 years of experience in community management, social media, digital marketing, or a related field, preferably supporting a consumer-facing brand.
• Proven experience developing and executing community engagement strategies across multiple social platforms, including Instagram, TikTok, LinkedIn, X, and Reddit.
• Experience managing integrated social campaigns from planning and execution through measurement and optimization.
• Strong understanding of social listening, community management, and analytics tools, including platforms such as Sprinklr, PLOT, or similar technologies.
• Exceptional written communication skills with the ability to adapt messaging and brand voice across audiences, platforms, and conversation types.
• Demonstrated ability to build strong cross-functional partnerships and effectively manage multiple priorities in a fast-paced environment.
• Passion for sports, performance, health and wellness, technology, and community-driven brands.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.