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ExtendExtendNew York, NY

Social Media Marketer

Owns social media strategy and execution on X and LinkedIn for developer-focused AI startup, including executive content, campaigns, community engagement, and metrics. Requires strong writing to simplify technical topics and experience scaling social accounts.

Salary not listed
On-siteGrowth Marketing

About the role

Responsibilities

  • Own Extend's company social presence on X and LinkedIn end-to-end — strategy, cadence, voice, content, social listening, engagement, and reporting
  • Own the process, strategy, and cadence of executive content program — build intake system to turn meetings, learnings, and opinions into posts
  • Build a content engine that compounds: distribute blog posts, customer stories, launches, and technical write-ups across company and executive accounts
  • Design and run social-first campaigns around launches, customer wins, and product moments in coordination with marketing, product, and engineering
  • Establish metrics (followers, qualified engagement, inbound, pipeline-influenced) and build feedback loops
  • Experiment across formats (long-form threads, memes, video, carousels, Thought Leader Ads, podcast clips)
  • Engage in developer and B2B AI conversation in real time, build relationships, source content opportunities
  • Grow into owning broader content strategy (social, blog, launches, recruiting content)
  • Eventually hire and manage contractors (video editors, designers, ghostwriters) and own social budget

Requirements

  • Strong writing and speaking skills to explain technical ideas simply (LLMs, document processing, evals, agents)
  • Live where developer and tech culture is shaped online — know accounts, memes, in-jokes, unwritten rules
  • Direct experience scaling social media and ghostwriting, with portfolio of accounts built or grown on X/LinkedIn (with numbers)

Nice-to-Haves

  • Experience and interest in producing video content (short-form, podcast clips, founder-led video)

Benefits

  • 90% health insurance premium coverage
  • Relocation for candidates outside NYC
  • Unlimited PTO
  • Daily lunch & snacks covered (dinner if late)
  • Unlimited token/tooling access
  • Learning and development investment

Skills

X (Twitter)LinkedInSocial Media StrategyContent CreationGhostwritingSocial ListeningVideo Content ProductionB2B MarketingDeveloper MarketingContent Distribution
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