Lead hands-on applied AI transformation within Lyft's Marketing organization. Identify opportunities, build and launch AI tools/agents/automations for marketing workflows, drive enablement and adoption across teams, and establish governance while partnering cross-functionally with Creative, Growth, Legal, and IT.
Build and lead vertical-specific go-to-market strategies for Lyft Business priority verticals (starting with Healthcare, then Automotive). Own audience-first content, demand generation, thought leadership, sales enablement, and tentpole programs that drive measurable pipeline and revenue.
Build and lead vertical-specific go-to-market strategies for Lyft Business priority verticals (starting with Healthcare). Own audience-first content, demand generation, sales enablement, tentpole programs, and thought leadership to drive marketing-attributable revenue in mid-market and enterprise segments. Requires 7+ years B2B/enterprise marketing experience with vertical GTM track record.
Sr. Product Marketing Manager owning programmatic ad strategy, Audience Extension GTM, and key DSP/SSP partner relationships for Lyft Ads. Requires 10+ years in programmatic advertising, strong GTM and partnership skills, and cross-functional leadership with Product, Sales, and Data Science.
Sr. Product Marketing Manager responsible for go-to-market strategy, positioning, and commercialization of Lyft Ads' first-party mobility data, measurement, attribution, and bespoke data partnerships. Requires 10+ years in digital advertising with deep expertise in ad tech data, measurement, and cross-functional leadership.
Lead hands-on applied AI transformation within Lyft's Marketing organization. Identify opportunities, build and launch AI tools/agents/automations for marketing workflows, drive enablement and adoption across teams, and establish governance while partnering cross-functionally with Creative, Growth, Legal, and IT.
Build and lead vertical-specific go-to-market strategies for Lyft Business priority verticals (starting with Healthcare, then Automotive). Own audience-first content, demand generation, thought leadership, sales enablement, and tentpole programs that drive measurable pipeline and revenue.
Build and lead vertical-specific go-to-market strategies for Lyft Business priority verticals (starting with Healthcare). Own audience-first content, demand generation, sales enablement, tentpole programs, and thought leadership to drive marketing-attributable revenue in mid-market and enterprise segments. Requires 7+ years B2B/enterprise marketing experience with vertical GTM track record.
Sr. Product Marketing Manager owning programmatic ad strategy, Audience Extension GTM, and key DSP/SSP partner relationships for Lyft Ads. Requires 10+ years in programmatic advertising, strong GTM and partnership skills, and cross-functional leadership with Product, Sales, and Data Science.
Sr. Product Marketing Manager responsible for go-to-market strategy, positioning, and commercialization of Lyft Ads' first-party mobility data, measurement, attribution, and bespoke data partnerships. Requires 10+ years in digital advertising with deep expertise in ad tech data, measurement, and cross-functional leadership.