Vice President of Community & Brand
Lead community and brand strategy for a HealthTech SaaS platform serving mental health practitioners. Build trust through events, PR, social, livestreams, and advisory groups while managing a multidisciplinary marketing team.
Responsibilities
- Architect and execute a comprehensive community and brand strategy that drives improvements in brand sentiment, product adoption, and long-term customer retention.
- Oversee online communities, in-person clinician meetups, event experiences, and advisory groups such as the SimpleCircle customer advisory board to ensure a continuous, high-value feedback loop between users and product teams.
- Produce high-impact live streams and digital content, humanizing decision-making processes and building transparency with the community.
- Build and manage connections with industry influencers and brand ambassadors to drive meaningful dialogue across the internet and at key industry forums.
- Direct all Public Relations (PR) efforts and social media channels to ensure a cohesive, authoritative, and empathetic voice across the mental health landscape.
- Identify and adopt emerging technologies, including the ethical and efficient use of AI, to enhance community interactions while preserving the "human touch."
- Manage departmental budgets and allocate resources toward high-impact projects balancing creative innovation with measurable business outcomes.
- Contribute to strategic guidance of the Marketing organization as a member of the Marketing Leadership Team, fostering an innovative and positive environment for team members.
Requirements
- 4-year undergraduate degree required; credentials, study, or research in a mental health-related discipline highly desired.
- 8+ years of corporate employment, ideally within a SaaS or HealthTech company (Mental HealthTech a plus).
- Demonstrated experience as a compelling public communicator with established public presence (e.g., significant LinkedIn following, conference speaking, or influential content creation on YouTube, Instagram, Twitch, or TikTok).
- Proven experience managing diverse marketing functions across social media, PR, and large-scale event production.
- Strong digital and technical fluency with comfort leveraging modern technology and AI tools.
- Track record of creative innovation and breaking new ground with fresh marketing executions.
- Relationship-first mindset with ability to interface directly with customers and translate business goals into trust-building initiatives.
Benefits
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
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